# Cost of Time

## What is the value of tracking time?

### Harvard Business Review estimated the hidden costs of [lost time](https://www.accelo.com/assets/Uploads/WhitePaper-TimeIsMoney.pdf) for US alone at

$ 7,400,000,000

per year

per team

$12,000 +

Average annual savings from time tracking, Toggl survey

per team

$16,000 +

Annual savings for consultancy companies

per team

$16,000 +

Annual savings for software companies

## So where is the problem?

Most humans can't estimate time accurately

Our brain is tricky, making time spent on plausible tasks to feel like run faster. On the other hand, we often lose track of time when fully immersed in an activity or task.

Automatization of time measurement is essential

Manual timesheets are not reliable

Time-tracking in real time is the king!

It helps control time budget

and prevent loss of time.

Pure digital apps **are not**  
**human-friendly**

Time-tracking apps just do not feel natural for us to help build a healthy habit of time management. Users tend to view time tracking apps as a necessary evil rather than a helpful tool.